This mascot was developed for Bnei Yehuda, inspired by the culture of its supporters and the unique spirit of Shuk HaTikva.
Drawing from the neighborhood’s well-known rooster identity and influenced by the iconic bird used in Liverpool’s branding, I created a new character that represents both Bnei Yehuda and its local roots with pride.
The goal was to blend the authenticity of the neighborhood with a modern, stylized interpretation that could stand on its own as part of a refreshed visual direction.
Although unofficial, the mascot and the accompanying shirt concepts were designed out of genuine appreciation for the club’s history, its community, and the deep connection between football, place, and identity.