Project 05
Hapoel Teams. Redesign. Reimagined.
This project reimagines the identity of Israeli football clubs through bold, custom mascots. Each design is rooted in deep fan culture and crafted to reflect the club’s spirit with pride.
Clean, abstract, and modern — designed by a fan, for the fans.
Hapoel Jerusalem
The lion, a historic symbol of Jerusalem and the club itself, was reimagined as a proud, modern mascot. Inspired by traditional emblems and football icons like Manchester United, the design blends local heritage with bold, international style.
Clean lines, strong posture, and abstract form give the lion a timeless and minimal feel — balancing power with elegance. The figure is built to look iconic both as a standalone mascot and as part of a full club identity.
The lion was designed in deep red with a sharp black outline — reflecting the official colors of Hapoel Jerusalem. Red represents passion, strength, and loyalty, making it a natural choice for a symbol meant to embody both the club and its supporters.
The lion appears on both the club badge and match jersey, creating a bold, unified identity. A fashion-style shirt was also designed, offering a streetwear take on the club’s symbol.
Hapoel Beer Sheva
The camel was chosen as a symbol of the Negev region — strong, grounded, and deeply connected to the desert landscape where Be’er Sheva stands.
Built with a solid, bold shape and minimal detailing, the mascot reflects southern toughness and stability
The design uses Hapoel Be’er Sheva’s official red, contrasted against a sandy background tone, echoing the desert environment and the club’s local roots.
Hapoel Haifa
The shark, a symbol already present in the club’s original badge, was reimagined as a bold, powerful mascot. Holding a trident, it represents Haifa’s coastal identity and the club’s fierce, determined spirit.
Sharp, aggressive, and confident — the design reflects the club’s fighting spirit and bold energy, all within a clean, modern silhouette.
The shark appears on both the redesigned badge and the official match jersey. A fashion version was also developed, blending football passion with urban style.
